Blog

Summer is supposed to be the season of sunshine and success. But if you're a small business owner like me—especially in the beauty, home scent, and skincare space—summer can sometimes feel more like a slow burn than a booming season. Despite my best efforts—posting...

As tariff volatility tightens its grip on supply chains, small businesses—especially those that import ingredients or packaging—are feeling the outsized impact. Case in point: recent U.S. tariffs have swung from as high as 145% on Chinese goods down to a temporary...

The Debate When it comes to candle-making, choosing the right wick can dramatically impact your candle’s performance. Two of the most popular options are wood wicks and cotton wicks. But which one is better for you? In this blog post, we’ll dive into the advantages...

Three years ago, I took a leap of faith and turned a passion for making candles into what is now NTMS, LLC, a growing luxury home scents and all-natural skincare brand. It started as a simple idea born out of my love for creating candles, but it has since blossomed...

Optimize for Long-Tail Keywords Long-tail keywords, such as “luxury soy candles in {your location} ” or “natural skincare products in {your location},” Are your secret weapon in the world of SEO. By targeting these specific phrases, you can bypass the competition and...

Ahoy, fellow candle enthusiasts and business owners! Today, we're setting sail on the choppy waters of candle shipping. But fear not, mateys! With a little humor and a lot of know-how, we'll navigate these treacherous tides and emerge victorious. Picture this: You've...